We can still define “Streetwear” as fashion that appeals to young cultures, as a Zeitgeist of the present time. It still refers to the subcultural matrix that generated it but the original style, has gradually evolved into something different than in the past.
Five streetwear brands born from the creativity of talented and visionary artists who, at a certain point in their careers, founded their own fashion label spreading their artistic language on sweatshirts, puffer jackets, trousers, tees and accessories.
With KidSuper, traditional streetwear does introspective work, grows emotionally to become a medium of the deepest human emotions; it abandons that superficial, sometimes merely provocative appeal, returning to being as enthusiastic as a child.
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