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BAPE: 5 primates of the brand that defined Streetwear.

‘A Bathing Ape in Lukewarm Water’ is used to describe someone who stays in a situation for a long time, out of inertia, until the water becomes completely cold.
A sarcastic reference to the same hyper-consumeristic youth that would later form the hard core of BAPE, almost as an irony of fate.

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