Nike’s Best Releases Dedicated to Drinks.
There are those who are into beers and those who are into sneakers. Then there are those who, like us, love both.
The link between fast food, beveradge, and Sneakers Culture has been consolidated in recent years, after the “experimental” period in the early 2000s when brands like Nike and Jordan collaborated with famous beveradge brands like Newcastle Brown Ale, or Gatorade.
Beers, famous soft drink, hot drinks, in this list are Nike/Jordan releases that will literally make you thirsty.
Air Jordan 6 Retro Champagne Bottle
In 2014, the Jordan brand released two colorways of the Air Jordan 6 Retro, inspired respectively by the iconic Champagne Bottle that Mr. Airness “exploded” in the Chicago Bulls locker room immediately after winning the first NBA title in 1991; and the cigar he smoked in celebration.
The Champagne Bottle Model featured a premium shiny leather upper, in – precisely – bottle green, gold-colored details and cement: all reminiscent of a fine Champagne bottle, in this case a bottle of Moët & Chandon.
Nike SB Dunk Low Heineken
Featuring the iconic red Heineken logo stars on the side heels, this very rare 2003 Nike SB Low “Heineken” is an “unofficial” release, as the Dutch beer brand never gave consent for reproduction, which cost Nike lengthy legal wrangling.
Lawyers for the historic beer asked for, and obtained, a recall from all sales circuits, which made it one of the most coveted Dunks of all time: 4,000 worldwide.
Nike Dunk Low Lemonade
In 2021 Nike paid homage to the world’s most famous drink, which only made its debut in global marketing from the 17th century in Paris, when it was made with the addition of sparkling water and honey.
These dunk lows have a “fizzy” swoosh with gas bubble effect, other details are inspired by the peel of lemons, with textured leather. Uppers in hues reminiscent of Lemon Drop, Opti Yellow and Light Zitron complete the look along with neutral touches of Sail and white.
Nike SB Dunk Low Newcastle Brown Ale
This iconic version of the Nike Dunk Low SB Newcastle Brown Ale updated the silhouette with a design inspired by the famous Newcastle upon Tyne beer: an institution for the British!
The June 2008 version consists of overlapping layers that are dressed in colors that take their cues from the British brand’s label; the upper evokes the brown color of the beer.
After some 2020 shots posted by famous rapper Travis Scott, the demand for these shoes skyrocketed.
Jordan 1 Retro High Dark Mocha
The 2020 Jordan 1 Dark Mocha release is reminiscent of a soft, foamy latte, and echoes the theme of the Black Toe from the same year. The model was particularly popular because of colorblocking that evokes one of the most well-known and desired models of all time: the Jordan 1 Travis Scott and Jordan 1 Black Toe.
Air Jordan 6 Gatorade
At the height of his glorious career, Mr. Airness lent his face to the Gatorade commercial, which, with the claim ‘Be Like Mike,’ was a worldwide success.
Ten years later, The brand has released some ‘Energy Drink’ style versions, such as the infamous Air Jordan 6 Gatorade.
Made in two colorways: green and white and orange, they resemble in every way two small bottles of Gatorade: orange and green apple; moreover, the shoe box pack was accessorized with some gadgets of the Gatorade brand, such as the iconic towel that Michael Jordan used in the early 1990s commercial.