New York, 5th Avenue.

In the huge window of the LV NY flagship store, a robot of the 92-year-old artist appeared, intent on painting the window with his iconic colored polka dots.

The animatronics is a faithful reproduction of Yayoi Kusama: clothes and movements of the face and hands have been studied in the smallest and most imperceptible details, to look like the original. Looking up, one can’t fail to notice a giant Kusama print all over the LV building on the Upper East Side.

 

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Paris, Champs-Élysées

The store at 101 Champs-Élysées Avenue is one of the most spectacular ever in merchandising: a giant inflatable sculpture by Yayoi Kusama emerges from the roof of the building and paints all the upper floors of the façade with the polka dot pattern.

The refined art deco structure was decorated with the multi-colored polka dots of the incredible Japanese artist, while the interior of the store is all colorful with optical pumpkins and polka dots.

Tokyo, Shinjuku District

In the bustling Shinjuku district, an anamorphic billboard catches the attention of the hundreds of thousands of pedestrians who cross the famous shopping street every day.

From the iconic Louis Vuitton trunk decorated with characteristic polka dots, the artist’s spectacular avatar jumps out, with the yellow pumpkin characteristic of his art as a headdress.

 

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Tokyo Tower, the communication tower inspired by the Eiffel Tower, has been transformed into a colorful festive tree; the installation at Tokyo Station features a food truck in the shape of a fish; while at Shiba Park, Tokyo’s famous green lung, visitors can admire sculptures of pumpkins, hot air balloons and references to Kusama’s works, scattered everywhere.

A masterful work, curated down to the tiniest detail by Faye Mcleod, who guided the installations as a curator would do in an art gallery: “You are creating pieces of art inside a shop window,” she said, “If I were at the Tate I would make it look perfect: well lit, clean, enhanced. For me, shop windows should always be like that, as if they were exhibited at the Tate”.

 

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The Louis Vuitton x Yayoi Kusama 2023 Collection.

Designer Nicolas Ghesquière‘s new artistic direction for the Maison’s women’s side opened in the best possible way: the return of one of the most beloved fashion-art collaborations.

The first and – until 2022 last – joint venture between the two dates back to 2012 and, as ten years ago, represents a true dialogue between figurative art and haute couture that, together, almost obsessively seek perfection of form.

Kusama‘s playful and colourful artistic language meets Vuitton’s rigour, luxury and elegance, resulting in bags, jackets, trousers, glasses and accessories covered in the characteristic, colourful and repetitive infinity dots: a collection with perpetual themes, travelling towards eternity and immortality.

The collection’s campaign is just as impressive as the flagship displays: entrusted to Steven Meisel, with creative direction by Ferdinando Verderi, Vuitton has assembled a series of top models in a feast of colour in which play and dream coexist perfectly.