Amsterdam meets New York in a once-in-a-lifetime collaboration.
Patta, the Dutch black culture-inspired streetwear brand, and Tommy Hilfiger, the quintessential American brand and symbol of 1990s US Hip-Hop, have joined forces to create an apparel collection that enhances their respective backgrounds and – contextually – exalts the spirit of 90s Street Culture, in a perfect stylistic intertwining.
The Patta x Tommy capsule celebrates NY and 90s Hip Hop Culture through a reinterpretation of the iconic styles that characterized the golden age of Rap: blending Tommy Hilfiger‘s classic preppy-inspired garments with Patta‘s relaxed and timeless fit, they have created an essential collection consisting of hoodies, sweaters, tees, crews, the timeless Varsity Jacket and one of the pivotal pieces of Hip Hop style: the racing jacket. Their famous emblems have been combined in a unique and unrepeatable logo, applied on all styles.
Official Patta x Tommy 2022 Campaign.
Although this exclusive collaboration celebrates the glories of the past, it is undoubtedly projected into the future: its intent is to “revive” Hip Hop Culture in the present day, making it rediscovered even by the newest generations. For this reason, Patta and Tommy have paired the release of the campaign with an exclusive collaboration with one of the undisputed icons of Old Skool Rap: MIC, DJ, producer and Rapper The Alchemist, in collaboration with two New York rappers, Wiki and Mike, who are considered leading figures in the revival of contemporary Hip-Hop.
For Patta and Tommy, the three NY-based artists produced “One More,” a limited-edition 12″ vinyl that contains various mixes as well as unreleased tracks. The music video for the single, directed by director Nicholas Stafford Briggs and photographer Quil Lemons, has also been released: set in the streets of New York City, it features Mike and Wiki wearing the collection’s garments, intent on a typically New York “neighborhood” life: sitting on the stairs outside buildings, on the benches of streetball exchanges, in the city’s public parks.
The atmosphere of early 1990s New York was perfectly summed up in every single piece of the Patta x Tommy collection, which we bet will become a future-icon of streetwear fashion.
