Nike x Martine Rose combines Sportswear with Haute Couture.


Raised in the London suburbs, Rose has always been a fan of subcultures. Her creations often reflect the imagery of English soccer uniforms and the aesthetic symbols that identify British ravers cultures of the 1990s.

The SS24 collection will be released on July 27, on the occasion of the FIFA Women’s World Cup 2023.

Sportswear and sartorial clothes have always been polar opposites: two irreconcilable and diametrically opposed worlds that, if they occasionally meet, jar.

All of us, at least once in our lives, have seen some athlete in a classic sartorial suit: the result is always of something contextualized, out of place, badly worn. Yet, Martine Rose in collaboration with Nike has managed to dissolve all gender and style stereotypes related to sports.

Nike x Martine Rose combined sartorial and sportswear styles for the first time in one incredible collection.

Taking a cue from professional soccer players and emulating their looks from “when they “get off the plane” to “when they take the field,Rose reworked classic sartorial dresses by adding Swoosh embroidery on the chest, re-imagined official striped shirts with co-branding as custom banners; trench coats, which boast an additional sleeve that ties in the front; and accessories, such as visor sunglasses, socks, and gloves, that complement the collection’s bold and irreverent style.

In terms of footwear offerings, Martine Rose presents her second version of the Nike Shox Mule MR 4, debuting three vibrant, more colorful interpretations than the previous version, released last year in a black and white palette. The new Nike x Martine Rose Shox Mule MR 4 have been made in gradient colors, ranging from blue to purple and yellow to orange, as energetic and vibrant as the shoes that goalies wore in the 1990s.

Read also: Martine Rose revolutionises Pitti Uomo 2023

The Nike x Martine Rose Show Mule MR 4 were presented at Pitti Uomo in January 23, when the designer paraded bartenders, artisans, workers, goldsmiths, soccer players from the Fiorentina Calcio team, and merchants from the local market at the Loggia del Porcellino: people she met by chance in Florence in the days leading up to the show.

Martine Rose is already known for her unconventional approach to menswear: founder of the eponymous brand that has transformed contemporary Menswear.

Raised in the London suburbs, Rose has always been a fan of subcultures, particularly that of ravers and English soccer fans: her creations often reflect the imagery of English soccer uniforms and the aesthetic symbols that identify British youth cultures of the 1990s.

Among his most iconic pieces is the “distortedsoccer jersey, to which Rose-and his early fan base-is very attached. Fans wear teams’ tees inside out as a sign of protest, over some Daspo or penalty on the field deemed unfair, Martine Rose has reinterpreted this symbolism by making it a fashionable quirk.

Read also: Martine Rose, the designer who turned outsiders into trendsetters.

The Nike x Martine Rose collection will be launched at the 2023 FIFA Women’s World Cup in Australia on July 25, 2023, and represents Nike’s first approach to tailoring, a privilege, as Martine Rose called it. The British-Jamaican designer dedicated this capsule to women: to their strength, resilience, beauty, and power, and she hopes that it will start a dialogue about gender:

“Hoping that one day we will no longer talk about gender in sports, only about sports.”

This collection is an ode to the strength and empowerment of women in sports and fashion, and hints at a future where the only thing that matters will be the passion for sports, regardless of gender.



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