The SS24 collection will be released on July 27, on the occasion of the FIFA Women’s World Cup 2023.
Sportswear and sartorial clothes have always been polar opposites: two irreconcilable and diametrically opposed worlds that, if they occasionally meet, jar.
All of us, at least once in our lives, have seen some athlete in a classic sartorial suit: the result is always of something contextualized, out of place, badly worn. Yet, Martine Rose in collaboration with Nike has managed to dissolve all gender and style stereotypes related to sports.
Nike x Martine Rose combined sartorial and sportswear styles for the first time in one incredible collection.
Taking a cue from professional soccer players and emulating their looks from “when they “get off the plane” to “when they take the field,” Rose reworked classic sartorial dresses by adding Swoosh embroidery on the chest, re-imagined official striped shirts with co-branding as custom banners; trench coats, which boast an additional sleeve that ties in the front; and accessories, such as visor sunglasses, socks, and gloves, that complement the collection’s bold and irreverent style.
In terms of footwear offerings, Martine Rose presents her second version of the Nike Shox Mule MR 4, debuting three vibrant, more colorful interpretations than the previous version, released last year in a black and white palette. The new Nike x Martine Rose Shox Mule MR 4 have been made in gradient colors, ranging from blue to purple and yellow to orange, as energetic and vibrant as the shoes that goalies wore in the 1990s.
