The first Louis Vuitton Man by Pharrell Williams fashion show was pumped up to the max, as the Hyperbeast world dictates; all the singer’s guests and friends contrinued to increase the Hype: Riri with her belly out and her greedy gaze together with Asap Rocky, Beyoncé as gorgeous as ever, hand in hand with Jay-Z, who did not hesitate to do a back to back with Pharrell, just so we wouldn’t miss anything. Plus Zendaya, Tyler the Creator, Jared Leto, Naomi Campbell and the legendary Catherine Deneuve, just to name a few.

Love, Peace, Joy: this is the theme chosen for the Show on the banks of the Seine, near the Pont Neuf, correlated on the catwalk by a manta repeated on a loop by the gospel choir Voces of Fire.

The collection, spawned by the largest group in luxury fashion, was fabricating dozens of damier and Keepall bags in different bright and warm colors, in keeping with the summer theme, with the mocking and unhelpful wording: “man’s bag“; far from offering any different interpretation of the Maison’s statement, daring new shapes or even just offering reasoning that was not limited to adapting something already seen on the product.

The Louis Vuitton Man by Pharrell collection fits any streetwear seen in the last 30 years, with a hypnotic touch of 8bit on Kickers-style jackets and shoes; Varsity Jacket but this time with pearl LV logo.
The singer’s vision has not emerged as it does in his music, the message not left intact but divisive between whites-still-and blacks, for whom this collection seems uniquely intended.

Long gone are the days when a Rockford boy with a degree in Architecture and a master’s in Design deconstructed the silhouettes of iconic Louis Vuitton Bags and LV effigy Sneakers into something never seen before.

Now the goal is just to generate mind-boggling revenue and pseudo designers who don’t dare, or can’t dare, beyond what the Mainstream audience wants.

Try again (at making music) Pharrell!