The New Yorkers seen by the georgian designer are Dark and masked businessmen.
The last Balenciaga fashion show in New York was in 2003, under the artistic direction of Ghesquière. Nineteen years later, the French Maison presented its Spring-Summer 2023 collection in an unusual location: The New York Stock Exchange.
As with each of his shows, Balenciaga amazed, fascinated and invited the audience to reflect on our “strange” society.
Before the event, Demna Gvasalia – designer and director of the brand, left a series of clues around NY: the invitation was a fake stack of dollars, some projections of the Balenciaga logo were projected on the facades of the city’s financial centers: all unequivocally related to the theme of money, fast-paced life in NY.