First Nike + Jacquemus Collection is already a Cult.
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“A collaboration where each partner comes together to advance the other in ways that would not have been possible on their own.”

Lady D’s vintage sporty style: here’s what to expect from the Nike + Jacquemus collab

If you want to know what the trends for next season will be, then remember this date: June 28th.

After three years of work, Simon Porte Jacquemus and Nike, have made official the release date of their first capsule collection, which-as you may have guessed-is scheduled for the end of June.

The news has already received such a huge amount of hype that it has monopolized the media for the past two days, and even before it is released, the collection has already become a cult favorite.

The main inspiration for the collection is Lady Diana, with her peculiar sophistication even – and especially – in less formal versions: while playing tennis, intent on skiing or walking in the park. All of these elements translate into silhouettes strongly inspired by the sporty heritage style of the 1990s, which aim to reframe the multidimensionality of contemporary female athletes.

Nike and Jaquemus aim to integrate al fashion and sport into the everyday lifestyle, in order to introduce a new imagery of women in sportswear: not only functional and technical, but above all sensual and fashionable.

The enfant prodige of fashion has managed to combine his vision of fashion, with Nike’s sportwear aesthetic, focusing on what they have in common: elegance, functionality, lightness.

 

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Un post condiviso da JACQUEMUS (@jacquemus)

The capsule consists of 15 items, for all types of women’s bodies, and strongly focused on neutral color palettes; featuring iconic pieces, such as the classic tennis players’ pleated skirt, or the seamless cycling shorts, continuing with the iconic Nike Air Huarache sneakers of the 1990s.

Simon Porte Jacquemus’ stylistic signature may seem seem seemingly far removed from Nike’s DNA, nevertheless the French designer has shrewdly reinterpreted the sports giant’s legacy-particularly at the ACG archives-in a completely unsuspecting way. Jacquemus, in fact, has imagined outdoor sportswear in a very fluid new aesthetic that can be worn for both sports and lifestyle.

Nike – for its part – has always coveted to be part, directly and indirectly, of the high fashion industry with collaborations that have remained in fashion history: Sacai, Comme des Garçons, Ambush, Martine Rose and the unforgettable collection with Hiroshi Fujiwara.

“Collaborating with partners like Jacquemus allows us to expand sports culture and redefine it for the next generation”

said Nike Catalyst Apparel Design Vice President Jarrett Reynolds, continuing,

“a collaboration where each partner comes together to advance the other in ways that would not have been possible on their own.”

 

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Un post condiviso da Nike Women (@nikewomen)

All that remains is to wait less than a month, in the meantime we imagine Jacquemus’ iconic “Le Chiquito” bag with the legendary Swoosh.

 

WORDS: Manuela Palma

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