All the times that Rei Kawakubo has changed the perspective of the fashion industry.
It is truly amazing what Kei Kawakubo has managed to do during her career as CEO and designer of Comme des Garçons.
Since founding the brand in 1969, she has remained true to her stylistic, territorial, and legal roots in an era when fashion houses feverishly move from one designer to another or yearn for multi-million-dollar acquisitions by global industry giants.
To call Kawakubo “simply” a revolutionary would be a gross understatement: she has literally single-handedly rewritten the meaning of the avant-garde in fashion, creating an entire stylistic universe that offers “Comfort to the wearer, but discomfort to the beholder”, as she has defined it.
The creations of Comme des Garçons have inspired everyone from Karl Lagerfeld to Marc Jacobs, from Gosha Rubchsinskiy to Tao Kurihara, from Junya Watanbe to Jacquemus: entire generations of designers who have worshipped the shy and reserved visionary genius who almost hides behind the high-sounding name of her brand, Rei Kawakubo.
In this little journey, we immerse ourselves in the alchemy of Kawakubo‘s obscure work to discover all the firsts that belong to her, and that have defined her as one of the world’s most innovative designers.