A free-spirited label with a strong vocation for current times, with sustainability and respect for Planet Earth in mind, created to meet the needs of the new generation who wish to make conscious and environmentally friendly choices.

All Key items of an urban, contemporary wardrobe meant to last and never go out of style, made up of neutral colors, Off-White and Black, which can be perfectly matched with each other and with all types of sneakers and accessories.

A white canvas to project different worlds, personalities and styles.

 

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BASIC. Minimalistic shapes, primary colors, easy-to-wear, a modern staple that can easily become the foundation of every outfit or wardrobe. Stylish, comfortable, relaxed, BASICally a second skin.

NOT SIMPLE. Premium Heavyweight Italian French Terry fabric with a dry hand feel that, with environment in mind, ensures durability.

Unisex sizing to express our true belief in gender equality.

BASIC, NOT SIMPLE is a Black Box exclusive and limited-edition capsule collection.

Available in Store and Online.