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Jeremy Scott leaves Moschino: 10 years of Love and Madness.
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"There are some who go into a fashion house and tear everything apart to start from scratch. Others try to see what those who used to live in that house were trying to say, thus starting a dialogue to see if they can come up with something new. This is what I did when I arrived at Moschino. He had understood something I also believe in: it's all a game, where you don't have to take yourself too seriously". Jeremy Scott.

Jeremy Scott officially announces that he will leave his role as creative director of the Maison Moschino, a journey that began at the end of 2013.

Ten years that helped reinvigorate the image and fortunes of the Italian brand; the news leaves many questioning the future of the designer, of Franco Moschino‘s Maison and the reasons that led him to make this drastic decision.

Scott described his now former position as “a wonderful celebration of creativity and imagination”, hinting at future plans, about which he revealed nothing more. Ten years ago, he joined the Italian fashion house as successor to Rossella Jardini, taking up a legacy that was not an easy one: the designer, in fact, was carrying high the torch started by Franco Moschino, whose humour and lightness Jeremy Scott was able to capture with his playfulness and irony, re-establishing the brand at the top of the Aeffe Group’s sales.

Moschino Spring-Summer 2021 pluriverse

The market reacted to Scott’s exit with striking approval, causing the parent company’s shares to rise 3.05% to close at EUR 1.15 on the Italian Stock Exchange.

A decision born of the times, then, made up of epochal transitions and transformations that are affecting the fashion world. For some time now, the big brands have been changing their skins to adapt to the logic of the market, in a sector that is purely focused on sales, and which puts customer demand above everything else.
Consumers who, at a time when minimalism, clean lines and tailoring are being rediscovered, may want something different, less garish and more chic. As Massimo Ferretti, president of the Aeffe group, commented: ‘the brand needs to transform, to be less playful and more chic, more subtle, perhaps someone with couture skills’.


It is clear from this statement that the artistic marriage that has gone on until now no longer has the same vision; Scott remains a visionary, strongly inspired by American Pop Art, and the brand now needs to be cleansed of its Gamecore aesthetic, to embrace something perhaps more expendable, certainly more homologated to all the other big fashion giants.

That Scott has not listened to the public in favour of his own creative flair? Probably. Nonetheless, his work will be remembered as the most extravagant and daring of recent years.
In this editorial we will take a quick excursus of his career at Moschino, with the most unforgettable collections ever.

The most extravagant Moschino collections designed by Jeremy Scott.

Moschino Ready-to-Wear F/W14 Collection

The American designer’s first collection was inspired by some of the world’s most recognisable Made US icons – including McDonald’s – as well as SpongeBob, and some consumer products, such as the Hershey’s chocolate bar wrapper; couture outfits like fast food uniforms, including the crisp clutch bag with the infamous red and yellow logo.

Moschino Ready-to-Wear SS2015 Collection

The following year, Scott took aim at another American icon: Barbie. A horde of pink and white-clad models strutted down the catwalk in platinum blonde backcombed wigs, fuchsia lipstick and sky-high heels.

Moschino Ready-to-Wear SS2018 Collection

The SS18 collection was dedicated to the joy and variegated colours of flowers: one model walked the runway as a bouquet, complete with cellophane and a bow.

Moschino Ready-to-Wear SS2018 Collection. Pluriverse

Moschino Ready-to-Wear SS20 Collection

The Spring Summer 2020 collection was dedicated to Picasso and his muses: from Harlequin to the Girl with the Mandolin, the models interpreted the protagonists of the world’s most famous Spanish artist’s canvases, playing with two-dimensionality.

Moschino Ready-to-Wear SS21 Collection

During one of the darkest moments for the fashion industry and the world, the Covid19 emergency, Scott invented a fashion show populated only by puppets, as in the film ‘Being John Malkovich‘.

The puppet models paraded in couture garments in an elegant room, with Anna Wintour and her iconic bob, Karl Lagerfeld, influencers and celebrities in the front row.

“The best thing I could do for everyone who is stressed about the pandemic, social unrest and the future was to give the gift of imagination and get away from it all for a few minutes; let us enjoy this little fashion world of ours.” Said Scott.

Moschino Ready-to-Wear SS23 Collection

Ironising on the modern-day expression ‘staying afloat’, for SS23 Scott brought out inflatables, pool toys, life rafts and life preservers that take shape on evening gowns, sophisticated daywear and striking accessories.
An example of Copiousness pool couture that symbolically lifted from the heaviness of the times.

“There are some who go into a fashion house and tear everything apart to start from scratch.

Others try to see what those who used to live in that house were trying to say, thus starting a dialogue to see if they can come up with something new.
This is what I did when I arrived at Moschino.
He had understood something I also believe in: it’s all a game, where you don’t have to take yourself too seriously”.

Which collection designed by Jeremy Scott did you love the most?

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