A dress materialized on Bella Hadid’s body in just 10′ min.
Coperni writes another chapter in costume history, combining art, technology and performance.
It ended with a twist on the final day of the Paris SS23 fashion shows: the statuesque body of Bella Hadid was the “mannequin” on which Coperni made the fashion industry’s first sprayed dress, in what turned out to be a true art performance.
The top model made her entrance in her underwear on an essential stage, with only two spray-paint dispensers; soon after, two technicians arrived, who, armed with spray guns, began to dispense a white liquid all over her body. The material, upon contact with Bella’s body heat, began to change consistency, solidifying. The final touch was given by a third assistant, who removed excess filaments, cut and lowered the straps, and opened a slit with scissors.