Coperni’s Spray Dress closes the Paris Fashion Week SS23.
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Coperni returns to the question of how far creativity can go, between dream and pragmatism, a concept brought to the stage already by Alexander McQueen with the iconic 1999 fashion show.

A dress materialized on Bella Hadid’s body in just 10′ min.

Coperni writes another chapter in costume history, combining art, technology and performance.

It ended with a twist on the final day of the Paris SS23 fashion shows: the statuesque body of Bella Hadid was the “mannequin” on which Coperni made the fashion industry’s first sprayed dress, in what turned out to be a true art performance.

The top model made her entrance in her underwear on an essential stage, with only two spray-paint dispensers; soon after, two technicians arrived, who, armed with spray guns, began to dispense a white liquid all over her body. The material, upon contact with Bella’s body heat, began to change consistency, solidifying. The final touch was given by a third assistant, who removed excess filaments, cut and lowered the straps, and opened a slit with scissors.

The white “second skin” on the model’s body finally took the form of an evening gown, which she then showed off in the hall, amid astonished looks and roaring applause.

The “magic” dress – made in just 10 minutes – was actually the result of six months’ work by the team of scientists at Fabrican Ltd. a company that invented the liquid fiber. An alloy of polymers, biopolymers and environmentally friendly solvents, which on contact with a surface solidifies into a suede-like material that can be molded and processed with ease.

 

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The revolutionary idea behind the performance is to introduce the long-term spray fiber into different areas of our lives: in the fashion industry, it could be used to repair damaged clothing, make stage costumes at speed, or create a new aesthetic; while in the medical field, making sterile casts or bandages with a simple canister.

“We won’t make any money from this, but it was a wonderful moment, an experience that will have stirred emotions”: this is the comment of Sebastien Meyer, founder of the fashion house together with Arnaud Vaillant.

With this performance, Coperni returns to the question of how far creativity can go, between dream and pragmatism, a concept brought to the stage already by Alexander McQueen with the iconic 1999 fashion show, when two robotic arms sprayed paint on Shalom Harlow.

The model was standing on a revolving wooden platform, dressed in a simple, multi-layered white paper dress, while at her sides two mechanical devices from the Fiat factories used for painting cars began spraying yellow and black paint on her dress.

Shalom Harlow thus began a moving performance as she tried to defend herself from the splashes of color, generating a sudden and delicate balle mécanique. Thus ended the runway show of the No. 13 SS99 collection by Alexander McQueen, amidst incredulous stares and the emotion of the art performance.

If performance is nothing new, the long-term goal of Coperni‘s two designers, who pioneered an innovative material that will change our lives for the better, certainly is.

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