Aries Arise, Streetwear Cult Made in London.
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Aries Arise has found the perfect balance between skate culture, trash and London appeal. With denim and fine craftsmanship, the brand champions 80s logomania with a touch of ancient Greek culture.

What are rules good for if not for breaking them?

That’s probably what Sofia Prantera, designer and owner of Aries Arise, thought.

Together with Fergus Purcell, designer of the famous Palace brand, they founded the brand in 2010: they have succeeded in faithfully replicating the sensibility of the eighties, when fashion was all about streetwear. Nostalgics of the decade can rejoice.

Aries Arise has found the perfect balance between skate culture, trash and London appeal. With denim and fine craftsmanship, the brand champions 80s logomania with a touch of ancient Greek culture.

Most of the styles, all carefully crafted, are dyed and hand-printed in the studio, just as if they were works of art.

The two talented designers knew how to hook us into rave culture at a time when traditional fashion was starting to “re-dive” into streetwear: Aries anticipated the times of the future trend, re-launching a style that had fallen into oblivion but was never completely forgotten.

 

 

Not even a giant like Vans has been able to resist the allure of Aries, and last September launched a collaboration on two iconic trainer models: Slip-On and Sk8-Hi.

 

The collaboration was a real statement and a clear example of the consolidation of a project that until recently was considered “underground“.

Aries continues to launch its collections: all conceived as narrative threads linking distant eras to the future; classic models reinterpreted for the contemporary.

And it’s immediately #musthave

WORDS: Manuela Palma

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