What are rules good for if not for breaking them?
That’s probably what Sofia Prantera, designer and owner of Aries Arise, thought.
Together with Fergus Purcell, designer of the famous Palace brand, they founded the brand in 2010: they have succeeded in faithfully replicating the sensibility of the eighties, when fashion was all about streetwear. Nostalgics of the decade can rejoice.
Aries Arise has found the perfect balance between skate culture, trash and London appeal. With denim and fine craftsmanship, the brand champions 80s logomania with a touch of ancient Greek culture.
Most of the styles, all carefully crafted, are dyed and hand-printed in the studio, just as if they were works of art.
