Some designers are attempting to bring streetwear back to common sense, momentarily overlooking questionable trends, such as Justin Bieber’s milk donuts or Balenciaga’s towel skirt (not in collaboration with Ikea, but it feels like it).
Pastelle’s grand debut was planned for 2009, and the hype had already been building for the previous two years. Kanye had friends and family wear Pastelle pieces, fueling fan anticipation.
Everything was ready for the official launch until the 2009 MTV Video Music Awards took place…
The term “Deadstock” comes from the jargon of sneaker collectors and is used to define an authentic pair, never worn, produced in limited quantities, and no longer replicable.
These New Balance campaigns are not just advertisements but true narratives that have contributed to shaping the brand, bringing attention to it and positioning it as a leader in the world of sneakers and contemporary lifestyle.
Some films have played a key role in the development of streetwear style, serving as pioneers for entire subcultures and eras.
Brands such as Bode, Garment Workshop, Patagonia, Stella McCartney, adidas, and Nike-just to name a few-have based their core-business on circular production models, aware that the second-hand and creative reuse market will become more and more prominent in the years to come.
We can still define “Streetwear” as fashion that appeals to young cultures, as a Zeitgeist of the present time. It still refers to the subcultural matrix that generated it but the original style, has gradually evolved into something different than in the past.
It took two decades, and a resounding return to the catwalks for SS24, to redeem the art of Helmut Lang, an ingenious Austrian deisgner never truly historicized, whose training, history and fortunes fell, at least for a while, into oblivion.
From the early 1980s, many rappers have tried their hand at acting, playing themselves or characters designed to leave an indelible impression in the memory, often contributing to the very success of the film.
The Notting Hill Carnival remains as a reminder that social, economic and ethnic inequalities can be fought, at least for those two days of celebration.
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