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“Our only shareholder is now the Planet”
Yvon Chouinard, Sept. 2022
‘A Bathing Ape in Lukewarm Water’ is used to describe someone who stays in a situation for a long time, out of inertia, until the water becomes completely cold.
A sarcastic reference to the same hyper-consumeristic youth that would later form the hard core of BAPE, almost as an irony of fate.
Called the ‘Tailor of the Wind’, Miyake redefined geometry and the use of colours to create a light and minimalist aesthetic. For his authentic and recognisable stylistic signature, he has earned the appellation of ‘eternal artist’.
The Teddy Bear has become deeply rooted in Street culture, surviving trends and fashions for at least three decades, becoming a pop culture symbol that always (re)comes back.
Nike Kukini is the Zeitgeist of the early Millennium; a historical moment filled with hopes and dreams for the future – once the threat of the Millennium Bug is averted.