Dapper Dan: a tale of Style and Street Credilibity.

Dapper took his inspiration from the black community in Harlem: young men who aspired to wear fancy, high-fashion clothes but obviously could not afford them. So Dan, he started designing logos such as LV, YSL, Gucci, Chanel with the aim of introducing a ‘reinterpretation of luxury’ even in the poorest neighbourhoods of NY.

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Working Class Streetwear Hero: the evolution of Workwear.

The first models genuinely inspired by Workwear arrived during the Second World War, thanks to the Italian designer Elsa Schiaparelli and her “Cash and Carry” collection: exquisitely Haute Couture dresses and suits characterized by large pockets and zips, capable of holding the equivalent of a handbag inside them.

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Levi’s 501. 150 years of the jeans that made history.

The oldest Levi’s 501s ever found date back to 1890 and were discovered in an old mine in Calico, a ghost town in the Mojave Desert in Southern California, in 1940. The model was named Calico in honour of the discovery and features a ‘worn’ wash on the front of the legs.

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