We celebrated the 50th anniversary of Hip Hop together with Tommy Hilfiger!
Us of Black Box and Tommy Hilfiger collaborated to organize an unforgettable party for the launch of the new Tommy Jeans “Remastered” Collection. Find out how it went.
On November 17th, Tommy Hilfiger and Black Box unveiled the new Tommy Jeans “Remastered” collection with an extraordinary event at Discoteca Paradiso in Naples.
The exclusive event, marked the fiftieth anniversary of hip hop, a pivotal moment for street culture and the Tommy Hilfiger brand. In the ’90s, the brand played a key role in shaping the style of the most famous rap artists in the history of music.
The new “Remastered” collection reinterpreted iconic pieces worn by artists such as Snoop Dogg, Aaliyah, Jay-Z, P Diddy, Wu Tang, just to name a few. These significant styles were worn by talents, creators, and party attendees, all united by a passion for Tommy’s style, amidst music and cocktails.
The party saw the attendance of well-known figures from showbiz, talents, journalists, digital creators, fashion and music insiders, special clients, and friends – the extraordinary community of Black Box and Tommy Hilfiger.
The DJ set got everyone dancing to a mix of pop and Hip-Hop tunes, while the specially crafted drink menu added joy and freshness to the atmosphere. Among the cocktails offered was the Remastered Manhattan, a reinterpretation of the famous American cocktail, revisited to pay homage to Naples with a touch of blue on the rim of the glass.
The Tommy Jeans x Black Box Remastered Collection Party was a unique and unforgettable celebration of style, music, lifestyle, and hip hop culture.
Thanks to Tommy Hilfiger and to everyone who participated and shared their love with us.
Join the Black Box Community by signing up for the Newsletter, at the next party you could be one of ours!
Photos: Gaetano De Angelis; Production: Cosmic Studio; Music: Vincenzo Paccone