We created the Patta x Tommy campaign 2022 thinking about the atmosphere of New York in the golden age of Rap: The Streetstyle, the Break Dance Battles improvised at every street corner, the big Boomboxes carried on the shoulders with loud Hip Hop music.
The facades of dilapidated houses, the sparkle of the Tyrrhenian Sea that creates a light and dark game with the burnt tan of its inhabitants after a very hot summer day, spent on the rocks. This is “Napoli, Napoli, Napoli”.
Through his guerrilla art, Bansky has once again struck a chord, once again casting the spotlight on the Ukrainian issue, which, unfortunately, has lost that hype mixed with public outrage over time.
The 90s clubbers in Naples are the ones who first catch trends and become spokesmen for “alternative” fashion: observing the looks of DJs from NY or London, they blindly copy their brands, styles, out of cultural simulation, belonging and deep esteem.
To call it simply a festival – in fact – is reductive: Burning Man is a once-in-a-lifetime experience.
We took a “tour” around Northern Europe following the SS23 Fashion Week stops in Stockholm and Copenhagen to get an idea of the upcoming street style trends.
Iconic record covers, such as those of Barrington Levy and Augustus Pablo, show the artists with Clarks in the foreground; 7 reggae songs have been dedicated to the brand, and countless are the quotes from 1976 to 2020.
BeReal prefers authentic photos or videos to images that have been remade a thousand times and modified with filters of all kinds, already deserving the appellation ‘the anti-Instagram of social media’.
Yes, MF DOOM is your favorite rapper’s favorite rapper. Or more accurately, he is the kind of rapper your favorite rapper really wants to be.
Tokyo, early 1990s. The city is a hotbed of subcultures and new trends: in this feverish context, “Nowhere,” the store that would later be considered the “Mecca” of Streetwear, was born.
Subscribe to our newsletter
