The glorious origins of the Lo Life Movement
It’s the 80s. In the Bronx, the brand Polo Ralph Lauren has caused a commotion as a new religion was created where hip hop joined fashion, becoming the ghetto’s way of life. This is a journey to the beginning of the Lo Life movement that has gone beyond reaching skateboarding lifestyle brand Supreme in the present.
Polo Ralph Lauren’s creative director Ralph Lifshitz was born in the Bronx, and therefore, he was connected to the needs of his neighbourhood. That’s why he always remembered his journey ‘From the hood to the top’ and worked to bring luxury through fashion to the less fortunate.
Wu-Tang’s songs played everywhere in the 80s Bronx, and the neighbourhood had a lifestyle based on love and loyalty. Hip hop started to make its way through culture and had a great impact on Polo, and this is how the Lo Life movement exploded.