Cardigan, Oxford shirts, varsity jackets: all influences of Prep Style
Prep style is being reinvented by brands, Tik-Tokkers, subcultures and collectives: it is coming back once again. The figures that played a part in its history are lesser-known, while the loafers, the button-down Oxford shirts, the varsity jackets, and cardigans that define the history of the look are all familiar.
We begin our journey with Sam Trotman, the man behind the Instagram cultural archive account Samutaro. Before launching the platform Samutaro, London-based Trotman began as a trend forecaster. The account landed exclusive coverage spots at the world’s hottest shows, including Nigo’s first Kenzo show, Off-White™ and Marni as well as working with Donda Creative on exclusive content, rising to prominence. If he doesn’t know something about style it’s because it isn’t worth knowing.