Everything out there has its origins in the past.
Today, we embark on a journey to the early 90’s club scene, starting from the street and the new era runway, travelling beyond streetwear to finally land on the heart of the clubbing culture and its real potential energy to update an industry that needs rapid change.
The end of the 80s brought with it a new movement that reflected a world of techno, LSD and magical limitless nightlife, and established music and fashion as basic necessities. This artistic movement was clubwear and came to life in the infamous raves connecting streetwear, skater culture and even workwear. Alfred Steffen’s ‘Portrait of a Generations’ photography gives us an insight into how that artistic convergence really was.