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The compelling saga between adidas and Ye continues with twists and turns: after the breakup of the partnership in October 2022, we recall, due to some anti-Semitic statements made by the rapper; the German company has decided to put on sale the thousands of shoes that for years have decreed the success of their collaboration and that now represent the stockpiles.
As Bjørn Gulden, CEO of adidas since January 2023, said during the group’s general meeting:
“For the past four months we have been trying to find solutions to figure out what to do with the remaining Yeezy sneaker inventory. Burning the merchandise is not the solution. What we are trying to do now is to sell some of that merchandise and donate money to the organizations that are helping us and that have also been harmed by Kanye’s hurtful statements,”.
Just days after the official announcement of the truce between West and the brand over the sale of existing inventory, adidas also announced the launch of new models, starting June 1, 2023: arousing enormous curiosity was an IG post from adidas India, where a number of past adidas Yeezy releases were shown, including the Yeezy 350 “Pirate Black,” the Zebra 350, the Utility Black 500, the Yeezy Foam Runner, and the Yeezy Slides in different models, with a launch date of June 1.
No specific release dates have been revealed for each drop, although it is likely that they will be released in a staggered fashion throughout the summer months; in addition to the restocks, we can expect new adidas Yeezy models that have never been unveiled before. According to the official agreement, sneakers already produced will be retailed in stores, and a portion of the proceeds will be donated to support the fight against discrimination, hate, racism, and anti-Semitism.
After the indiscreet post, adidas removed the post, increasing curiosity and hype, although the information is perfectly in line with recent rumors and rumors that have been circulating for a few days.
All that remains is to wait for the official drops, in the meantime let us know if you are happy about the return of the Yeezy by commenting on our story on IG @blackboxstore_com