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We can still define “Streetwear” as fashion that appeals to young cultures, as a Zeitgeist of the present time. It still refers to the subcultural matrix that generated it but the original style, has gradually evolved into something different than in the past.
The Notting Hill Carnival remains as a reminder that social, economic and ethnic inequalities can be fought, at least for those two days of celebration.
There was a brief shift from the almost exclusively sporty style of the rappers, who wore famous brands such as adidas and Puma, to the search for something more adherent to hip hop culture, which had to explicate, with the immediacy of an outfit, being moved from rags to riches. And, from this point of view, the Preppy was perfectly corresponding to the American dream of wealth and affluence.
In each of these cities, sneakers became more than just footwear; they became symbols of territorial pride, adherence to a specific community. Sneaker Culture merged with the subcultures of each city, creating a true identity, expressed through style.
The Second Summer of Love was a brief but pivotal cultural moment, fading just two years later and considered a meteor in the subculture landscape. However, its influence on club culture, dance music and the fashion world is still being felt today, 35 years later.
As Steve Dool, bran director of Depop, put it, all this feverish rush for the latest trend that has little to do with the creations of stylists, is the increasingly premature fruit of a society that is advancing at an accelerated pace and we only have to look at the upcoming film and TV series releases to see what’s in store for us in the future.
Thanks to the All Gone 2022 event, we continue to feed off the passion and inspiration that Street Culture offers us every day, aware that trainers and streetwear are not just fashion, but a true cultural movement that continues to evolve and influence the world around us.
The Jeff Staple Live Talk event at Black Box represents a memorable moment for Italian Sneakers Culture and once again confirmed Black Box’s role as a promoter and disseminator of street and sneakers culture through unique and exciting initiatives.