TALES FROM UNDERGROUND

COMMUNITY

Is the Fashion industry facing a Gender Gap issue?

Women like Martine Rose, Grace Wales Bonner, Miuccia Prada, Emily Bode, Yoon Ahn, and Cynthia Lu of Cactus Plant Flea Market are just some of the talented designers who have founded brands expressing their creativity, otherwise – perhaps – unexpressed. What a pity

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Tommy Jeans x Black Box Remastered Party

The Tommy Jeans x Black Box Remastered Collection Party was a unique and unforgettable celebration of style, music, lifestyle, and hip hop culture.

Thanks to Tommy Hilfiger and to everyone who participated and shared their love with us.

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Tommy Hilfiger’s Legacy in Hip Hop Music and Culture.

There was a brief shift from the almost exclusively sporty style of the rappers, who wore famous brands such as adidas and Puma, to the search for something more adherent to hip hop culture, which had to explicate, with the immediacy of an outfit, being moved from rags to riches. And, from this point of view, the Preppy was perfectly corresponding to the American dream of wealth and affluence.

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The Most Iconic New Balance Ad Campaigns.

These New Balance campaigns are not just advertisements but true narratives that have contributed to shaping the brand, bringing attention to it and positioning it as a leader in the world of sneakers and contemporary lifestyle.

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Sneakers Peeks at Fashion Weeks SS24.

Among the most seen silhouettes are the Nike Shox MR4 x Martine Rose, declined in a neon orange/yellow gradient, as well as the Puma Avanti C x Fenty ‘Aged Silver’, the New Balance x Teddy Santis 990v3 and those in collaboration with Aimè Leon Dore.

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The most influential players in current Streetwear.

We can still define “Streetwear” as fashion that appeals to young cultures, as a Zeitgeist of the present time. It still refers to the subcultural matrix that generated it but the original style, has gradually evolved into something different than in the past.

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