The facades of dilapidated houses, the sparkle of the Tyrrhenian Sea that creates a light and dark game with the burnt tan of its inhabitants after a very hot summer day, spent on the rocks. This is “Napoli, Napoli, Napoli”.
The 90s clubbers in Naples are the ones who first catch trends and become spokesmen for “alternative” fashion: observing the looks of DJs from NY or London, they blindly copy their brands, styles, out of cultural simulation, belonging and deep esteem.
Iconic record covers, such as those of Barrington Levy and Augustus Pablo, show the artists with Clarks in the foreground; 7 reggae songs have been dedicated to the brand, and countless are the quotes from 1976 to 2020.
BeReal prefers authentic photos or videos to images that have been remade a thousand times and modified with filters of all kinds, already deserving the appellation ‘the anti-Instagram of social media’.