The most iconic Sneakers designed by Futura.
New York, 1971.
Leonard Hilton McGurr is a teenager when he realizes that his calling is art. Born and raised in the Big Apple, he breathes in the ferment and expansion of graffiti art in the city, becoming fascinated by all the color that “dirties” the gray walls of his neighborhood and all the tags that cover New York’s IRT1 subway.
“Futura 2000”, Soho, 1982 © Martha Cooper
Leonard actually expresses something more figurative than the production of the New York graffiti writers, focused mainly on lettering: he begins to paint spirals, spaceships and aliens, which will become famous under the name “Pointman.” Thus was born the art of Futura 2000, the artist who would revolutionize the concept of street art, the one who, together with his friends Keith Haring and Jean-Michel Basquiat, would mark the transition from the street art of the 1970s to the art gallery art of the early 1980s.
Futura 2000 – or simply Futura – in addition to having signed some of the most beautiful Be@rbricks ever made, he has collaborated with global brands such as Vans, Clarks, A Bathing Ape and Nike, Off-White marking a milestone chapter in the history of Sneakers Culture.
An aficionado of sneakers, he has stamped his “trademark” on some of the most coveted shoes on the market, some of which are on display at MoMa in NY.