KAWS and Shreeji at Frieze London 2023


Fans of contemporary art and streetart had the opportunity to immerse themselves in KAWS's art during the days of London's Frieze, thanks to site-specific installations at the Shreeji store in Marylebon.

Kaws Companion joins forces with London’s renowned independent magazine store to create a site-specific artwork.

The Frieze Fair in London is unquestionably one of Europe’s most prestigious contemporary art fairs, and during the four days from October 11 to 15, the city transforms into a vast hub of art. Art is palpable on the streets, in cafes, and, of course, in the city’s prominent stores.

In this edition, as in past instances, Kaws Companion has renewed its collaboration with one of the most celebrated independent magazine stores, Shreeji.

Art enthusiasts and KAWS fans, known for his distinctive blend of street art and contemporary art, had the opportunity to experience an engaging journey during the days of Frieze London 2023. This event witnessed an extraordinary collaboration between KAWS and Shreeji, establishing new milestones in the realm of contemporary art.

KAWS exhibit at Shreeji for Frieze London 2023.

The collaborative exhibition seamlessly blended street and pop culture into ‘high’ art, inviting visitors to immerse themselves in a world where pop culture converges with modern art, blurring the boundaries between tradition and innovation.

This partnership promises to leave a lasting impression on art connoisseurs and occasional viewers alike. It is not merely an artistic spectacle but also a reflection of the ever-evolving art scene and the exciting potential that arises from creative collaborations. The exhibition at Frieze London 2023 captivated two artistic realms that push the boundaries of creativity and redefine the possibilities of contemporary art.


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About KAWS:

KAWS is the pseudonym of American artist Brian Donnelly, born in 1974 in Jersey City, New Jersey. He is renowned for his significant influence in contemporary art, merging elements of pop culture, street art, and artistic tradition. His works range from paintings and sculptures to public art, art toys, and clothing. KAWS has become a popular and influential icon, particularly through his character ‘Companion,’ recognized by its large cross-shaped ears and X-shaped eyes.

KAWS has roots in street art and is known for his ability to translate his urban style onto various surfaces. He began creating graffiti and street art in the early ’90s and evolved into contemporary art. His characters, especially ‘Companion,’ explore themes of loneliness, isolation, and communication in modern society, often featuring a surreal and symbolic touch with elements like X-shaped eyes, which can represent alienation and disconnection in contemporary society.

KAWS at Regent’s Park – Frieze London 2014

About Shreeji:

Shreeji is a historic magazine store located in London’s Marylebone district. Founded in 2007 by Zain Masud, Shreeji has become a go-to destination for lovers of independent print and specialized publications in various fields, including art, design, fashion, popular culture, and many more. The store is renowned for its extensive selection of high-quality magazines from around the world and its welcoming atmosphere that encourages exploration and discovery.

The eclectic range of independent magazines at Shreeji, covering a wide array of topics, has fostered a vibrant community of enthusiasts who consider the store a meeting place for artists, writers, and curious individuals eager to discover new ideas and deepen their knowledge across various fields.

Shreeji also organizes cultural events and collaborates with artists, publishers, and creatives to promote independent print culture. These events often provide opportunities to meet prominent figures in the world of independent publishing.

The collaboration between Shreeji and artist KAWS for Frieze London 2023 is an example of how the store is deeply immersed in London’s artistic and cultural landscape, providing unique platforms for artists and creatives to showcase their work and engage with the public. The combination of Shreeji’s extensive collection of independent magazines and KAWS’s distinctive art has led to a collaboration that redefines the boundaries between contemporary art, popular culture, and independent publications, creating an engaging and stimulating experience for art enthusiasts during Frieze London 2023.

About Frieze London:

Frieze London is one of Europe’s most prestigious and influential contemporary art fairs. It is an annual event that attracts art enthusiasts, collectors, artists, gallerists, and curators from around the world. Founded in 2003, the fair takes place in London’s Regent’s Park and is organized by Frieze Art Fair Limited. Frieze London is one of two twin fairs, alongside Frieze Masters, which focuses on classical and antique artworks.

KAWS at Regent’s Park – Frieze London 2017

The fair showcases some of the most innovative and influential contemporary art from around the world, spanning painting, sculpture, installation, performance, and new forms of artistic media.

Frieze London has become a cornerstone in the contemporary art calendar and plays a significant role in promoting new artistic trends and garnering global attention for contemporary art and culture. The fair has contributed to solidifying London’s position as a global cultural capital.

In short, if you find yourself in London during these days, look up to the sky and greet the Companion!



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