Colorful but sinister environments, ambiguous subjects, disturbing lights.
Jon Rafman – born in 1981 – is considered the “messiah” of Digital Art.
He has created the subculture of the “liquid” society, representing on screen half-man half-animal freaks, generated unnaturally by digital globalization.
He became known to the general public also thanks to the Balenciaga S/S19 fashion show, for which he created an immersive psychedelic tunnel, claustrophobic, made of lights and surreal atmospheres – in which models moved like automatons and a voice in the background obsessively repeated:
“Presence is the key. Now is the answer.”